Today, I’m exploring “vulgarism,” on the David Report. It’s interesting so far, because I agree with the general assessment that there’s a lack of depth in a lot of design these days.
An adequate question to highlight is if we should call it design, art or design-art or if we have to invent a new category and word for these experiments. Some people call it neo-surrealism or expressionism-design, but we would prefer to refer to it as Vulgarism.
If incorporating “smartness” of function is a goal of design, then that would limit creativity, harnessing it in the service of that goal. I can see some designers rebelling against that constraint. But the truth is, in my opinion, that smartness does converge toward a point. Maybe not ultimately — there’s certainly not one perfect chair — but the genius of creativity is seeing how many great chair designs can fit in that locus.
Limitations spur creativity. Everyone knows this. And maybe growth and expansion in a global marketplace has superceded those traditional limitations, and the design work being created is simply an honest reflection of this.
The market certainly does not care about “smartness,” it cares about its own existence. And it will co-opt any idea (good or bad) that will help perpetuate itself. And so the seduction of democratization begins.
Is everything perspective?
While I despise market dynamics for many reasons, I am a part of the market — I consume — so it’s difficult to completely deride my own impulses. I know a lot about some things, less about many others. I’m somewhere in a middle of a mass of consumers churning and flowing through this market. And I buy stuff, too.
Everyone seems to be part of the mass psychosis, the market is praising it, the press is writing about it and the consumers are gaping. It looks like a scene from the HC Andersen fairy tale The Emperor’s New Clothes.
Isn’t it wrong to exclude the unwashed masses from coming to the show, simply because they haven’t reached some arbitrary level of “understanding” or “taste” that you yourself have set?
I see a general unease with the rise of the amateur these days. Because so many of our communications can be digitized, stored and shared through traditional media — text, audio, video — many are alarmed that critical discourse is drowning under a flood of meaningless, unqualified information. And it is.
It’s just that we’re talking about words here people. Having more of them doesn’t “drown” them. I’m stating my unqualified opinions about things, just as anyone does, only today, I get to do it in the same medium as The New York Times. Maybe it’s more difficult to know the difference, but I suspect that people have been talking shit since the beginning, so I don’t know that the medium in which they choose to spout makes any real difference.
And I’m not sure there’s that many pure expressions of design anyway. Design is subjective after all; everyone can (and does) enjoy bad design some times.
So why shouldn’t design be popularized as well? While the Internet gets most of the props today for launching our society into the digital age, it wouldn’t be nearly as fun without the advances in logistics that allow me to conduct online transactions with merchants in Singapore, and receive my goods in a week.
Goods flow these days, almost as fast as information. That increase in speed led the market toward populism — it needed more people, more transactions to sustain it at this higher speed. The market operates solely in its own self-interest. The sooner you realize that and move on, the better.
But there is a bright side to all this — the rising tide does lift all boats. The market leaves in its wake a bounty of tools to help us smaller, more elitist (read:niche) groups reach each other. And new niches, once thought to be too esoteric, will sprout and thrive.
There is this illusion that we, as societies and cultures, can be one global voice, one unifying mindset. And while that’s a compelling dream, it’s nothing more than that.
The reality is that we cannot convince, but we can converse. We can try and understand, even though we might fall short.
So get out there and teach.