December 1st, 2009
Go Mobile, Go Home
I’ve seen several recommendations for media companies to go mobile lately, like in this commitments post. Here’s why you shouldn’t listen to them.
There are many mobile platforms, each of which has its own language and quirks. Then there’s the phones and their different screen sizes. Mobile apps are difficult and expensive, and you’re frankly not ready to deal with all that. You need to be interacting via mobile platforms, not debugging software.
What you need is a mobile strategy, not an app. Why? Because you already have a mobile platform that works on all mobile platforms, and includes multimedia and geo-location data. Yeah, it’s way cool. It’s called your Twitter account.
Did I mention it’s free?